Reach the People Who Matter with Applecart’s Decision Maker MarketingTM

How it Works

In as soon as 72 hours of onboarding with Applecart, our team digests your challenge, uses its proprietary Decision Maker MarketingTM platform to build audiences to meet your specifications, and puts you in a position to start generating visibility for your message with the decision makers most important to your organization and those they consult. Our Decision Maker MarketingTM platform is versatile to meet your objectives: we can move quickly in a crisis or more methodically as part of a long-term brand campaign.

Explore the Process

Identify Decision Makers

Map a Decision Maker NetworkTM

Segment Audiences

Select Channels

Deploy

Measure & Optimize

Identify Your Decision Makers

Every business has a unique set of stakeholders. Applecart can reach yours using our Decision Maker MarketingTM platform. Tell us who you want to reach with your message, by name, and Applecart’s Decision Maker MarketingTM will build a Decision Maker NetworkTM designed to reach them.

Example decision makers:

CEO
of J.P. Morgan Chase
CEO
of Meta
Investor
at Blackrock
Senator
from West Virginia
Analyst
at Morgan Stanley

Select the types of relationships surrounding the Decision Maker you’d like to reach

A core component of Decision Maker MarketingTM is Applecart’s ability to map billions of real-world relationships between people of all types. After you’ve identified the decision makers you want to reach, you can then decide what types of people in their orbit you do—and don’t—want to reach with your message. For a sales use case, it could be relevant to reach a buyer’s family members and friends with whom they might discuss a purchase. In contrast, to make progress on a policy issue with a Senator, it might be more relevant to reach staffers, former staffers, donors, and colleagues.

Example Selections:

Colleagues
Former Colleagues
Classmates
Business Associates
Fellow Board Members
Family
Friends
Neighbors
Donors
Staffers

Segment your audiences to match how you want to communicate

Not every message is designed to reach every audience. Our Decision Maker MarketingTM platform enables you to segment your audience across any number of dimensions to ensure each Decision Maker NetworkTM receives exactly the message you want them to receive and doesn’t receive messaging that you don’t want them to receive. This segmentation also allows you to measure performance in a more granular way: by individual Decision Maker NetworkTM or type of Decision Maker.

Individual Decision Maker NetworkTM

Mark Zuckerberg, CEO of Meta

TechCrunch article about the future of the metaverse

Jamie Dimon, CEO of JP Morgan

Wall Street Journal about forthcoming Fed rate hikes

Decision Maker Types

Technology CEOs
Thought leadership piece about management consulting firm’s work with other tech companies

Financial Services CEOs
Thought leadership piece about management consulting firm’s work with other financial services companies

Reach your audiences on nearly any channel

Once your audiences are finalized, Applecart’s Decision Maker MarketingTM platform then delivers them for targeting on the platforms where you want to reach your decision maker and Decision Maker NetworkTM. Our Decision Maker MarketingTM platform enables integration with hundreds of one-to-one advertising channels from social media platforms to news websites and television streaming services, to offline channels like direct mail and text message. This ensures that you can reach your audience wherever they spend their time.

We offer both self-serve and managed service options to activate, powered by Decision Maker Marketing™

To get your content live, there are two options to access Applecart’s audiences: we can either integrate with your own media buying capabilities (agency or in-house) or execute the campaign on your behalf. Either way, we can be up and running within days.

Managed Service

For clients who would prefer for us to not only provide the targeting, but also deliver the advertising on their behalf, we provide a managed service option where Applecart’s team operates the full Decision Maker MarketingTM platform on your behalf - we work with you to design the audiences and then we handle everything from content delivery to reporting, optimization, and performance analysis. This option is most-often used by senior executives looking for a “plug and play” solution.

Self-Serve

This option is often used by paid marketing professionals. Use your own media buying agency and activate Applecart audiences within your own media stack while leveraging the Decision Maker MarketingTM platform and its measurement capabilities. Applecart can provide all other services available to our Managed Services clients.

We provide a suite of proprietary reporting and measurement tools

Regardless of whether you choose the self-serve or managed service option, we provide a suite of proprietary measurement and reporting tools that allow you to understand the performance of your Applecart campaign and optimize throughout to ensure the greatest possible impact.

Which Message Resonates with Each Decision Maker NetworkTM

Ad 1
Ad 2
Ad 3
Applecart Benchmark

CEO of JP Morgan’s network

CEO of Meta's network